When will companies finally start to realize not to work with her? Reitmans has her collab basically on sale for 90% off. I was curious and crunched numbers for her Crappy Tire cups. In stock cups within all of the stores: 664 hot travel mugs, 697 cold tumblers. At retail cost, between the 2, that’s $45,936.07 of product not moving. With those numbers, being generous, they seemed to have produced 1,000 of each hot/cold cups. So they have made $21,841.33 in retail sales off these shitty cups. Minus marketing costs, photoshoots, and what they paid her for it, they’re at a loss, or if anything, just broke even on this terrible colab. And for what?
I’m always so curious about these collab #’s . The cups are fugly and I’m surprised they aren’t already on clearance. I’m shocked Scrap & Toss can still be in business. The latest JF launch with Jillian looks like a complete failure. Also I’m completely mystified how this “nutrition” brand CIRA is still investing so heavily using Alicia ffs.
When will companies finally start to realize not to work with her? Reitmans has her collab basically on sale for 90% off. I was curious and crunched numbers for her Crappy Tire cups. In stock cups within all of the stores: 664 hot travel mugs, 697 cold tumblers. At retail cost, between the 2, that’s $45,936.07 of product not moving. With those numbers, being generous, they seemed to have produced 1,000 of each hot/cold cups. So they have made $21,841.33 in retail sales off these shitty cups. Minus marketing costs, photoshoots, and what they paid her for it, they’re at a loss, or if anything, just broke even on this terrible colab. And for what?
I’m always so curious about these collab #’s . The cups are fugly and I’m surprised they aren’t already on clearance. I’m shocked Scrap & Toss can still be in business. The latest JF launch with Jillian looks like a complete failure. Also I’m completely mystified how this “nutrition” brand CIRA is still investing so heavily using Alicia ffs.
I like your brain.
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