Yep. Google treats their service like television, but it’s not television. We all watch the videos on computers and computers are owned by users and each user gets to decide what their computer does, full stop.

The ad model for youtube will always be circumvented by the fact that our computers can run whatever code we want it to (despite Microsoft’s and Apple’s efforts). If that means that youtube goes subscription only, so be it. If that means youtube can’t sustain itself as a business with ad revenue, then so be it. It would mean that decentralized alternatives gain popularity and it would most likely be to the benefit of everyone who isn’t a corporation.

Youtube has a stranglehold on creativity, open speech, and fair use. Youtube will demonetize a video for saying too many swear words. They’ll demonetize or restrict a video for talking about non-sexual lgbt content. They’ll take down legal and legitimate videos for copyright infringement even though it’s fair use.

Youtube is bad for creators and it’s bad for users.