I love steam, but let’s get real here for a second. Valve will change some day. Enshitification is inevitable.
Steam is an example where I’m not sure when it would happen.
It already comes with a hefty fee of 30% per sale on the platform. I don’t think they can raise that without serious backlash. And there also isn’t really a need, Steam prints money. It prints money because it’s where users are. Users are there because they like the features. Some good features are only there because of laws (e.g. refunding); Valve can’t remove these.
So how would you make the service even more profitable?
Enshittification happens because corporations want (more) money out of a service that built a userbase. These were often running at a loss. To turn a profit, they need to change.
Steam can sell you licenses to games you don’t own already. It’s up to each publisher. Valve doesn’t care, they just deliver.
Think of it more like Netflix. Netflix was great, then the market fractured and Netflix enshitified in response.
What it would take here is for a publisher to become a real distributor in the space, but competition is weak right now. Just like it really took Disney wading in to disrupt Netflix, it would take someone equally large, like Microsoft, to disrupt Steam. Sorry Ubisoft, but you don’t cut it.
Steam is an example where I’m not sure when it would happen.
It already comes with a hefty fee of 30% per sale on the platform. I don’t think they can raise that without serious backlash. And there also isn’t really a need, Steam prints money. It prints money because it’s where users are. Users are there because they like the features. Some good features are only there because of laws (e.g. refunding); Valve can’t remove these.
So how would you make the service even more profitable?
Enshittification happens because corporations want (more) money out of a service that built a userbase. These were often running at a loss. To turn a profit, they need to change.
Steam can sell you licenses to games you don’t own already. It’s up to each publisher. Valve doesn’t care, they just deliver.
Think of it more like Netflix. Netflix was great, then the market fractured and Netflix enshitified in response.
What it would take here is for a publisher to become a real distributor in the space, but competition is weak right now. Just like it really took Disney wading in to disrupt Netflix, it would take someone equally large, like Microsoft, to disrupt Steam. Sorry Ubisoft, but you don’t cut it.