• FraudulentFruit1@lemmy.ca
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    3 months ago

    The fridge she was looking at is $6200. They will be way beyond $10,000. Birdie needs top of the line so she can make her shitty lasagna. I wonder if Shame will be making cooking content?

    • ChupaChups@lemmy.ca
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      3 months ago

      Sarah and her husband believe they scored a great deal, but in reality, they undersold themselves. I produce video content for various brands, including Samsung, Panasonic, GE, and KitchenAid. These brands collaborate and work with media-savvy designers and chefs. By “work,” I mean paid partnerships, not barter. Designers and chefs typically charge over $30,000 per campaign, with product offered (if they want it) and often an all-expenses-paid trip to CES in Las Vegas. Additionally, designers receive a minimum of $10,000 for on-air work while in Vegas. The brands cover these fees, and their PR agencies handle the arrangements. These aren’t year-long commitments either — we’re talking 4-5 days of work. If the chef or designer hosts an event, that’s another $10,000-$20,000 on top.

      For example, we worked with David Rocco for an event and broadcast tour. He earned a substantial amount and generously donated the appliances he was offered—a great guy to work with. The fact that Sarah isn’t securing these types of deals speaks volumes. She’s uncomfortable on camera and doesn’t approach her work with the mindset of building a business. Attending that Disney conference without getting paid? That’s a poor decision. More agencies are catching on that they don’t always need to pay influencers. Offering some product and inviting them to an event can suffice. Influencers hated by the public these days. It’s not smart to work with them for public facing contracts.

    • crownofgold6@lemmy.ca
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      3 months ago

      That was the funniest part, her oooohing and ahhhing over the stoves when she doesn’t even cook lmao

      • MoonChild@lemmy.caM
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        3 months ago

        She probably doesn’t even know how to turn it on. The short lifespan of today’s appliances is one of my major peeves. They cost a fortune and crap out so fast! My new strategy is buying the most basic model since there are fewer things to break.

        • Rarepotato@lemmy.ca
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          3 months ago

          And the “lasagna” she made shirtless and left the bacon grease (bacon is lasagna😬) she left in the pan nc “the onions will soak io the flavor) Lordttt this woman-child has a ways to go. And to think she was a food editor 🤣 bc Shane gave her the job