Tesla is in trouble.
For the first time ever, BMW sold more electric cars than Tesla in Europe. The July figures are now in, and according to analytics firm JATO Dynamics, BMW sold 14,869 new EVs in Europe last month. Tesla sold 14,561 new electric cars in July.
This means that BMW sold 308 more EVs than Tesla. And while that’s a fairly small margin, it shows how much the German automaker has quietly become a power-hitter in the electric world, even as it continues to offer hybrid, plug-in hybrid and gas options too.
JATO Dynamics states that Tesla experienced a bit of a slump last month in Europe, with registrations of both the Model Y and Model 3 falling. Model Y sales were down 16% to 9,544 units sold. Meanwhile, Model 3 sales slid by 17% to 4,694. These slides allowed BMW Group to narrowly move into first place for EV sales in Europe in July.
True. But they are also working on a new, fully electric platform, expected to launch in 2025 (the “neue Klasse”).
Just basing off what OP said…
If BMW was able to figure out how to reuse their ICE architecture for EVs and make them profitable, that at least buys them time to figure out the new EV architecture while learning about EVs.
But it’ll be impossible to stay competitive forever that way which is why they are making the other platform.
But buying themselves that time without losing a boat load of money would be a big benefit
Some of the others tried it, but didn’t make them profitable