“I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”
I mean people that didnt care about what reddit has done so far, will probably not care for this either and pay anyways, so they figured why not milk the idiots that are left.