You hear people say “I really liked Windows Phone, the interface was great” but Microsoft has no game that isn’t “we’ve been the standard on PC for generations.” They have no wherewithal to make a mobile platform happen. They had the Windows CE devices since the 90’s that competed with Palm, but neither penetrated the way cell phones did where EVERYONE has one. Even though they beat both Apple and Google to the portable electronics market by at least a decade, Microsoft were totally followers in the space. Their strategy was “We are also here. You want to use us because we also make your desktop PC OS. It runs a fucked up version of Outlook, Word and Excel.” Which…didn’t work.
You hear people say “I really liked Windows Phone, the interface was great” but Microsoft has no game that isn’t “we’ve been the standard on PC for generations.” They have no wherewithal to make a mobile platform happen. They had the Windows CE devices since the 90’s that competed with Palm, but neither penetrated the way cell phones did where EVERYONE has one. Even though they beat both Apple and Google to the portable electronics market by at least a decade, Microsoft were totally followers in the space. Their strategy was “We are also here. You want to use us because we also make your desktop PC OS. It runs a fucked up version of Outlook, Word and Excel.” Which…didn’t work.