With Words of Iron, social media users are encouraged to amplify pro-Israel content by commenting with autogenerated text created by the website’s developers, as well as mass-report content deemed “anti-Israel.”

“[I]f every individual spends just 10 minutes a day utilizing this tool, sharing messages in unwavering support of Israel, our collective voice will resonate globally,” Israel Tech Guard wrote on LinkedIn announcing the project.

While Words of Iron is not the first online mechanism promoting Israeli propaganda, DFRLab notes that it is more sophisticated than previous technology.

“Words of Iron is more advanced in terms of its design and user interface, incorporating gamification and automation for example, and ability to generate endless content with specific targeting,” the DFRLab researcher said.