Meta wants to charge EU users $14 a month if they don’t agree to personalized ads on Facebook and Instagram::Meta is considering offering ad-free versions of Facebook and Instagram for $14 a month – but only in Europe.
Please do it. It will die so fast
Not really. The amount of people that are still on Facebook but care about data privacy should be negligible. The rest will just accept personalized ads.
I doubt the EU would look kindly upon this. Allowing people to opt out of personalised ads is done for a good reason, and punishing people who opt out like this sounds like a very hostage-like “or else” kind of tactic.
Should facebook go through with this, it will be interesting to see what happens.
It’s not all that different from the “Accept cookies or pay”-walls that news outlets have implemented in the last couple of years.
So they’re admitting regulations work. They are making a lot less money due to random ads instead of targeting ads so they will have to charge to be sure they are still making too much.
I can’t wait for the next regulations against tech corporations and social media.
Sounds great. I stopped using Facebook years ago. This can only bring their demise faster.
Yeah please lock me out of instagram, I beg you
I am not convinced this gets them off the hook. But I’ll assume he has better lawyers than me. What it does show, is the value of forcing people to provide data to provide personalized ads.
It probably will.
No service should be forced to give their service for free, or be forced to offer it via ads. Facebook at any moment could say the service costs $100 a month to use, we don’t care what you think or say.
The big question (which is disputed, even among DPAs) is whether offering this makes it OK to offer it via ads with tracking without a way to opt out for free.
Doing “tracking ads or no service” is illegal - the consent isn’t “freely given” and thus invalid, so they’d be processing data without consent or other valid justification. Some argue that with such a model the consent is freely given…
Either way, the max fine will be 4% of revenue, which means nothing if doing it this way doubles revenue…
Well, now we’ll see if the EU finally pulls its head out of their ass and clarifies that no, “consent” gained this way isn’t “freely given”, or if they legalize the practice and make GDPR even more of a joke.
Various DPAs have taken different positions on this, unfortunately encouraging this practice.
I seem to remember that it’s already there - the consent or lack thereof cannot be the basis for denying service.
It’s unclear and as I said, some privacy regulators are saying it’s OK. Hence the need for clarification.
There has already been multiple rulings under the GDPR where pages made it too hard to reject processing of personal data.
Google was forced to change their consent banner to make it easier to decline.
GDPR explicitly says that it must be as easy to decline as it is to accept. Paying €14 per month is not as easy as not paying €14 per month.
Consent is also not “freely given” if paying is the only way to avoid consenting.
Unfortunately, due to lack of clarity (and lack of clarification), many DPAs (privacy regulators!) have explicitly declared the “pay with data or money” model OK.
Google may have been one of the very few cases where a meaningful fine was given. For almost everyone else, blatantly breaking the law paid off big time.
Well, now we’ll see if the EU finally pulls its head out of their ass
They’re doing plenty, what are you talking about?
GDPR has turned into a joke due to lack of enforcement (partially due to Ireland serving as a “privacy violation haven”). For years saying “no” to tracking required many clicks, and I don’t know of any companies that received penalties that would exceed the extra profit they made from that. Even blatantly illegal schemes where not agreeing locked you out of the web site usually didn’t get punished.
Many sites still don’t get proper consent, and also check out what many consider under “necessary” or “legitimate interest” cookies/tracking that you get after you said no. In hindsight, breaking the law was the only smart thing for sites to do, and many did.
Then, this bullshit. GDPR and the original explanations were pretty clear that the intent was to ban this kind of “agree or pay” scheme, and here we are. Of course they’ll do it, because they win either way. Either it’s considered legal, or there are no meaningful consequences…
This is not the only thing where the EU moves at a snails pace, ignoring that industry is making a joke out of well intended regulations. Many praise the EU for making Apple adopt USB-C. What they miss is that the attempts to standardize chargers started in 2009, when most manufacturers, Apple included, promised to agree on a standard, and then the EU let Apple dance on their nose flying loopings though loopholes for 14 years. That’s right. Apple introduced Lightning after they were supposed to standardize, and the EU let them.
I guess this is a fair indication then of how much Meta receives per person from advertisers…
Meta received about 4-5$ per user per month, so the Zuck is pulling everyone’s legs here.
Edit: 3-4$.
The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.
The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.
This guy businesses
