the methodology behind this, which notes:

Trying to zero out your personal carbon footprint, in other words, is a fool’s errand. What you can do, however, is maximize the degree to which you’re building a new, post-fossil-fuel world.

To be clear, we don’t mean that in a woo-woo way. We’re not saying you should imagine a kumbaya world where we all hold hands and take public transit to the nearest all-volunteer renewable-powered co-op. We’re saying that there are real, already existing products and technologies that must become a bigger part of today’s built environment if we are to have any hope of solving climate change. What you can do — and what we recommend in this guide — is help take those technologies from the fringes into the center of everyday life. If you want to decarbonize the whole planet, you should think about decarbonizing your life.

What we have tried to do here is not focus on how to reduce your marginal emissions — the number of tons that you, personally, are responsible for pumping into the environment. Instead, we’re trying to help you understand how to focus on high-leverage actions — the kinds of choices that can drive change throughout the energy system.