Cracker Barrel’s CEO faces an uphill battle to revive the restaurant chain after a blunt admission sent stock prices plummeting 20 per cent.
The cracker boss man done fucked up. Some new barrels for the crackers should do it. They’ll even have loyal cracker programs.
“cracker” is a term used for slave owners on horseback ‘cracking the whip’ on the backs of slaves. Possibly analogous to a modern CEO that pays slave wages. Like half minimum wage to server staff.
“Cracker Barrel” refers to 19th century rations. The Cracker was a shelf stable hard-tack biscuit and they were packed into barrels or boxes for transport. You would have encountered hard tack in the military or as a poverty food.
There is a story about General Lee and Jackson meeting before Chancellorsville while sat on these boxes called the “Crackerbox Meeting”
I don’t think the name is related to the anti-white pejorative.