The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • Brkdncr@lemmy.world
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    5 months ago

    If it’s hot outside we can raise the price of water…”

    Holy fuck dude that’s some endgame capitalism right there.

  • ironhydroxide@sh.itjust.works
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    5 months ago

    How is this not considered false advertising? You go to a shelf and see your favorite snack on sale, you grab it. Finish the rest of your selections and go to check out.

    By the time you get there the price of your snack is no longer what was shown on the shelf.

    If it isn’t false advertising, it’s bait and switch.

  • ryan213@lemmy.ca
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    5 months ago

    So what if you placed some water in your cart, walked around and then they raise the price before you check out? How does that work?

    • foggy@lemmy.world
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      5 months ago

      There are laws in many states governing many items clearly articulating that the price cannot change during business hours/within a business day.

      Hopefully the FTC revs up it’s engines like it’s been doing.

  • Jubei Kibagami@lemmy.world
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    5 months ago

    This is gonna suck for restockers when a lot of items get left at the cashier’s because Walmarts ghouls decided to raise the price between shelf and checkout.

  • catbum@lemmy.world
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    5 months ago

    Alright, so I quite literally haven’t stepped foot into Walmart since June of 2015. The only money I’ve given them since was for two grocery pick-ups during early COVID when it was in a 5% cashback category on my CC. I have no idea of what changes have been made in the physical stores since then, and this sounds … Horrifying. What happens if the price changes before you check out? I would feel duped. Are they going to make you “check in” when you enter so they can give you the price at time of entry? Or are you SOL if you don’t make it to the cash register in time? And wouldn’t that extra rush to get out make them lose money on stuff you pick up wandering around? Or maybe they want you in and out as fast as possible. What a clusterfuck.

    I do love telling people about my Walmart-less living when it suits the conversation, and 90% of the time they are shocked, absolutely flabbergasted. “How can you do that?! Where do you get all of your stuff?!?” Well, like many middling American cities home to at least 20,000 people, there is a Target, Walgreens, a regional grocery store, Maurices, and for some reason like 12 auto parts stores right down the street. I can’t recall anything in Walmart, aside from exclusive clothing brands (if you can call them that), that I haven’t found elsewhere in at least some quantity-per-package. I get that people want a one-and-done shopping experience, but besides my routine Aldi stops, I don’t shop that much anymore, even online.

    My reasons? I would like to say that I am boycotting them for paying shit wages, being viciously anti-union, and all the other ethical shortcomings that never seem to improve. And that definitely is a part of it. But the main reason, the one setting me on my path toward Walmart Recovery (I should start up a Wal-Anon) was from the experience I had the night I needed to buy a broom, my last night or day in that store.

    It was somewhere between 11 and 1 am (definitely after 11) and I had just moved house into a… House. (I was in an apartment previously.) The place needed a serious cleaning, and I simply did not have the correct broom for the job. Picked out the broom and a few other cleaning things, all was well. But shortly before checking out, a group of rowdy youngsters in their late teens sidled by me, laughing about something while also eyeballing my cart with the broom and other boring household accoutrements. I was but 23. I guess I hadn’t shaken the adolescent anxiety of feeling judged about appearances and actions at that point, but the thought that these slightly younger peers were making fun of my broom shopping was too much to bear.

    “Oh my gawd, who buys a broom on a Friday night?? Get a life, ya loser.”

    “I did. I did get a life! I’m moving on up, bitches! I went from a 500 sqft apartment to an 800 sqft house with fuckin windows on all sides! I can put plants in every room, every nook and tiny-ass cranny! And I can bring my cat! And if that damn house of mine needs a broom at midnight, then my gods, I am going to go out and fucking GET ONE.”

    Anyway, that’s my story about how I broke up with Walmart. DM me for requests to join Wal-Anon, we have plenty of seats for everybody! (The room will be free of any and all Mainstays furnishings and the coffee will be served sans Great Value cups, I assure you.)

  • reddig33@lemmy.world
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    5 months ago

    Whole Foods and Best Buy have done this for years. It allows centralized control of sale pricing without having to print and post new signage at every location.

    • flicker@lemmy.world
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      5 months ago

      Aldi has been doing it forever. But it doesn’t change based on surge pricing. What an evil idea…

      • Hugh_Jeggs@lemm.ee
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        5 months ago

        Aldi has been doing it forever

        That’s because most supermarkets in Europe have had these systems for about 15 years. As usual, the yanks are a decade behind and find a way to use it for greed :(

  • fury@lemmy.world
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    5 months ago

    “If it’s hot outside, we can raise the price of water and ice cream.”

    Dude actually said that out loud. Wild. Teach me how to give that little of a fuck.

    • anon_8675309@lemmy.world
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      5 months ago

      They have a fiduciary responsibility to charge people more when they’re willing to pay more because they’re literally dying of thirst.

      Or some such bullshit.

  • geekworking@lemmy.world
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    5 months ago

    Just wait until they track your phone in the stores and tie it to demographics like where you live and profession to build a financial profile to estimate how much you are able to pay. As you walk down aisles, the prices change to your price to gouge out every possible penny from you.