By law, anything should be a one click to cancel service, instead of the maze they send you through.
Xbox live, gyms, etc.
German consumer protection FTW
The Fair Consumer Contracts Act will in future introduce a mandatory 2-step termination process […]. Wherever the consumer can conclude a subscription contract against payment, the provider should also give the consumer the opportunity to terminate at the same point. […A] cancellation button should be included on such registration pages for memberships at the first stage (with the wording “Cancel contracts here”). This “first” cancellation button should then lead to a confirmation page on the second level, where the respective user is identified and the consumer can effectively send the cancellation (i.e. with the wording “Cancel now”).
The law (German): https://www.gesetze-im-internet.de/bgb/__312k.html
Pretty sure this law applies to the whole EU though
i really don’t think so. i hope it will be so in the future
I was pretty sure that there is something and a lot of searching finally led me to the “Unfair Commercial Practices Directive” from 2005. There also is a guidance to that directive from 2021 that is found here: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A52021XC1229(05)
Section 4.2.7 (dark patterns) is what is interesting for this topic. In the paragraph at the end of the section it includes the sentence:
unsubscribing from a service should be as easy as subscribing to the service
So it appears that the EU intended it that way but because it’s only a directive, implementation differs by country. I also didn’t see anything about being able to cancel in the same way you subscribed(e.g. that they can’t force you to call or send a letter if you subscribed online), but afaik german law has a ruling like this.
Edit: I took so long to write this and find the links that I forgot the german law was the reason for the comment I answered…
Under the GDPR, it must be “as easy to withdraw as to give consent”. You must make it very easy for people to unsubscribe: one or two clicks at most
I’m not sure how the GDPR would apply to a service subscription. While the service is running, the companies have legitimate interest to keep your data, so you can’t have it removed.
The one thing where I agree with cable companies about is the risk to consumers accidentally canceling all or multiple services when they intend to just cancel one. It will be hard to explain that a package price will no longer apply if one part of the package is canceled.
However- it can be addressed with a well-designed cancelation instruction screen. This is a constraint to the communication and process design; it is not an insurmountable barrier like the cable companies are suggesting.
As a software developer who only has business customers, let me tell you the following:
No matter how foolproof your system might seem. It never truly is. There is always some idiot (sometimes with a degree) who just can’t understand/use it.But they could still try and mostly succeed. They just don’t want to.
