Disney+, Hulu Merged App to Launch Next Month, Bob Iger Says::Disney will launch a beta test of an app next month that combines Disney+ and Hulu into a single experience, CEO Bob Iger said.
I worked at Disney+ until a few months ago (got laid off after 5 years, how nice of them), everything was still segmented internally. Even a year or more after the Hulu merger we still operated essentially as two separate companies. They did their thing and we did ours, practically no communication between the teams.
They should keep it separate. If Disney was smart, they’d split into two companies. The Disney brand that owns family-oriented IP, and a more adult-oriented brand that owns all the other crap. There’s no need for Disney to own ESPN for example.
That’s a very reasonable point of view, but couldn’t they still achieve this by creating some filter that says “family” within the Disney+ app so that they can still isolate toons and family movies and series?
However, it’s also true that my experience with all these sites is that content is poorly arranged and searchable, so keeping them separate might have simplified this
However this plays out, I guarantee it will involve charging more money for less content.
Let the enshitification commence!
