I honestly think that YouTube has to embrace something similar to what Twitch does with subscriptions to specific content creators where they get around 50% of the subscription cost. I personally don’t value YouTube Premium because I know nothing goes to content creators except for the fact that it covers ad revenue income without showing ads.
It sounds like you might be misinformed - a YouTube Premium subscriber watching your YouTube videos is worth, IIRC, 5 to 10 times more than an ad supported view for the content creator. I know a number of content creators have indicated as much for years - I wish I could cite a specific WAN Show episode from Linus Tech Tips who I’m certain has talked about it many times.
I honestly think that YouTube has to embrace something similar to what Twitch does with subscriptions to specific content creators where they get around 50% of the subscription cost. I personally don’t value YouTube Premium because I know nothing goes to content creators except for the fact that it covers ad revenue income without showing ads.
It sounds like you might be misinformed - a YouTube Premium subscriber watching your YouTube videos is worth, IIRC, 5 to 10 times more than an ad supported view for the content creator. I know a number of content creators have indicated as much for years - I wish I could cite a specific WAN Show episode from Linus Tech Tips who I’m certain has talked about it many times.
I found this clip of Linus talking about it, but no concrete numbers: https://youtube.com/watch?v=MDsJJRNXjYI&t=420