Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
Why?
Classical VR use cases like simulators and 3D design are better served by competitors. Most of the software runs on Windows or Linux, and you’ll likely want the most ludicrously powerful graphics card(s) you can fit into a computer, which an M3(?) chip is notably not. Also proper controllers are generally useful for professional VR applications.
But at least it’s good for productivity, right? Wrong. For productivity purposes, it’s effectively an iPad Pro with an infinitely large screen, awful battery life, that is somewhat bulky to transport and costs at least 4000$ by the time you have a keyboard and a reasonable amount of storage. And all of that for a device on which you, as of now, can effectively only write emails and edit videos on.
You dismiss “editing videos” as if that’s not an incredibly useful to be able to do that. I have been taking 2D videos, upscaling them and generating spatial videos with various iPad and VisionOS native apps a lot lately and the results are fantastic!
But you state a lot of things as fact, so I should ask, have you used one at all?
Mind you, I’m not saying vision pro is not promising or useful. I’m saying, that in a corporate environment, it’s very hard to find a business case where you’ll be able to justify the >3500€ price tag to your manager.
The best business case I can think of right now, would be for development teams that want to get started developing VR apps. Likely that’s also what all of these companies bought one for.
Unfortunately I have not. It hasn’t been released where I live yet. The closest I have gotten is my Quest 3.
It is really useful. But if you’re already editing videos professionally, it needs to be an upgrade over what you’re using right now. An upgrade big enough that it makes back the cost of adjusting your workflow and the 4000€ investment.