To make the Galy cotton, a team collects samples from a plant and harvests its cells. The cells are grown in bioreactor or fermentation vessels in a cell culture process similar to beer brewing. The final product is dried and harvested, with minimized water, land and energy use, Galy says.

Maybe I just misread the sentence. But the full quote seems deliberately obtuse to me. They don’t explicitly say that they need less water than traditional farming.