Governor Gavin Newsom has signed California’s “click to cancel” Assembly Bill 286 into law to make it easier for consumers to opt out of subscriptions. The bill, introduced in April 2024, forces companies that permit online or in-app sign-ups to allow for online or in-app unsubscribing as well.
"AB 2863 is the most comprehensive ‘Click to Cancel’ legislation in the nation, ensuring Californians can cancel unwanted automatic subscription renewals just as easily as they signed up — with just a click or two,” said California Assemblymember Pilar Schiavo.
Doubt they’ll go by IP location, but there may be a workaround depending on the service.
For example, California already has a similar law around cancelling gym memberships initiated online. Planet Fitness customers can just set their “home gym” to one in California to get access to one-click cancellation, even if their billing address is in another state.